# Coach English V1 — Visual English Cards

Statut : design specification for the visual evolution of Daily English Cards.

## 1. Visual English Cards

Visual English Cards are selected Daily English Cards transformed into shareable visual assets.

They are not a replacement for text cards. They are a premium format used when a card deserves higher memorability, visual sharing, or long-term reuse.

Goal: create a visual capsule that feels like a modern Instagram learning post: instantly understandable, attractive, useful, and non-school.

Core idea:

- Daily English Card = default Telegram learning format.
- Visual English Card = designed image version for high-value cards.

A Visual English Card must be readable in less than 30 seconds.

## 2. Charte graphique

### Personality

- adult
- calm
- modern
- practical
- friendly
- never childish
- never school-like
- slightly premium
- clear before decorative

### Visual direction

Reference posture: Instagram quick-learning capsules such as anglais.france, but adapted to Ced: less colorful-school, more intelligent, clean, tech-aware.

Recommended style:

- light background, high contrast
- large phrase in English
- compact French meaning
- clear category badge
- one subtle visual symbol or line icon
- no clutter
- no stock photo by default
- no childish illustrations

### Palette V1

Base:

- Background: warm white `#F7F4EF`
- Ink: near black `#151515`
- Muted text: `#6B665F`
- Border: `#DED8CE`

Accent by category:

- AI: electric blue `#2D6BFF`
- Informatique: graphite `#2D3748`
- Hermes: violet-blue `#4F46E5`
- Telegram: sky blue `#229ED9`
- Voyage: green `#2F855A`
- Vie quotidienne: amber `#C47A1C`
- Conversation: coral `#D45B5B`

### Typography

- Main expression: bold sans, very large.
- French meaning: medium sans, clear.
- Example: readable, slightly smaller.
- Micro-labels: uppercase or small caps, subtle.

Suggested fonts if generated in HTML/SVG:

- Inter / Satoshi / system sans
- optional mono accent for Tech/AI cards

### Shape language

- card radius: 28–36 px
- internal blocks: 16–24 px radius
- soft border, no heavy shadow
- one category pill
- one bottom footer with Coach English mark

## 3. Structure visuelle

A Visual English Card should use a stable hierarchy:

1. Category badge
2. Situation line
3. Main English expression
4. French meaning
5. Example sentence
6. Optional pronunciation / challenge
7. Coach English footer

Recommended layout:

```text
┌──────────────────────────────┐
│ [CATEGORY BADGE]       #01   │
│                              │
│ Situation                    │
│ Tu veux dire : ...           │
│                              │
│ “I’ll take a look.”          │
│                              │
│ = Je vais jeter un œil       │
│                              │
│ Example                      │
│ I’ll take a look tomorrow.   │
│                              │
│ Tiny challenge: ...          │
│                              │
│ Coach English · Ced          │
└──────────────────────────────┘
```

## 4. Format carré Instagram

Recommended export:

- 1080 × 1080 px
- safe margin: 80 px
- main expression visible even on small screens
- max 45–60 words
- avoid tiny text
- one card = one idea

Instagram square structure:

- top 12%: category and card number
- middle 45%: situation + expression
- lower 30%: translation + example
- bottom 13%: footer / mini challenge / Coach English

For carousels later:

- slide 1: expression + situation
- slide 2: example + nuance
- slide 3: mini challenge

But V1 should start with single-image cards.

## 5. Format Telegram

Telegram image format should prioritize mobile readability.

Recommended exports:

- square: 1080 × 1080 for compatibility
- optional vertical: 1080 × 1350 for richer cards, but square first

Telegram delivery:

- image + short caption
- caption repeats the mini challenge only, not the entire card

Example caption:

```text
Your turn: dis “Je regarderai ça demain.”
```

If the image already contains all information, the caption should stay minimal.

## 6. Éléments obligatoires

Every Visual English Card must include:

1. Situation
2. English expression
3. French translation / natural meaning
4. Example
5. Category

Rules:

- Situation must be concrete.
- Expression must be the visual hero.
- Translation must be natural, not literal if literal sounds wrong.
- Example must be immediately reusable.
- Category must be visually identifiable.

## 7. Éléments optionnels

Optional elements:

### Pronunciation

Use only when oral usefulness is high.

Example:

```text
Pronunciation: /aɪl teɪk ə lʊk/
```

Avoid phonetics if it makes the card feel school-like. Prefer rhythm notation:

```text
Sounds like: I’ll / take a look
```

### QR audio

Useful for shareable posts or future web/audio assets.

V1 rule: reserve QR audio for polished card packs, not every card.

### Mini challenge

Use when there is enough space.

Example:

```text
Try: “Je regarde ça demain.”
```

If visual density is too high, put the challenge in the Telegram caption instead of the image.

## 8. Quand générer une image

Generate a Visual English Card when:

- the expression is high-value for Ced;
- the card is memorable and reusable;
- it belongs to a priority theme: AI, informatique, Hermes, Telegram, voyage, daily life;
- Ced reacted positively to the text version;
- the card can be understood visually in under 30 seconds;
- the expression deserves revision later;
- it could become part of a themed pack.

High-value examples:

- “I’ll take a look.”
- “I’m on it.”
- “Could you say that again?”
- “The agent is running.”
- “Make it clearer.”
- “I have a reservation under the name…”

## 9. Quand rester en texte simple

Stay in text when:

- the card is a quick correction;
- the idea is too small for an image;
- Ced is in conversation mode;
- the card is a one-off contextual phrase;
- visual generation would slow down the learning loop;
- the card contains too much nuance;
- Ced has not shown interest in visual assets recently.

Text must remain the default. Image is for memorability, not decoration.

## 10. Personnalisation pour Ced

Visual cards for Ced should lean toward:

- tech situations;
- AI agents;
- Telegram messaging;
- Hermes operations;
- travel survival;
- practical daily phrases;
- adult tone;
- premium minimal design;
- no childish school visuals;
- concise French support;
- expressions usable within 7 days.

Personalization examples:

### IA

- “Make it shorter.”
- “That’s not what I meant.”
- “Keep the same tone.”

Visual motif: neural line, prompt cursor, small sparkle avoided or minimal.

### Informatique

- “It’s not working.”
- “What does the log say?”
- “It happened after the restart.”

Visual motif: terminal line, log strip, simple status dot.

### Hermes

- “The agent is running.”
- “I restarted the gateway.”
- “The process is still running.”

Visual motif: command pill, agent node, runtime dot.

### Telegram

- “I’m on it.”
- “I’ll get back to you.”
- “Give me a minute.”

Visual motif: message bubble, check mark, minimal paper plane.

### Voyage

- “I have a reservation under the name…”
- “Where’s the train station?”
- “Can I have a coffee, please?”

Visual motif: ticket, pin, suitcase line icon.

### Vie quotidienne

- “I’ll do it later.”
- “I’m exhausted.”
- “Actually…”

Visual motif: coffee, clock, simple home icon.

## Two complete Visual English Card examples

### Example 1 — Hermes / AI / Tech

Visual format: square Instagram, 1080 × 1080.

```text
CATEGORY BADGE: 🤖 HERMES / AI
CARD NUMBER: #01

SITUATION
Un agent tourne en arrière-plan.

MAIN EXPRESSION
“The agent is running.”

TRANSLATION
= L’agent tourne / est en cours d’exécution.

EXAMPLE
“The agent is running in the background.”

OPTIONAL CHALLENGE
Try: “Le script tourne encore.”

FOOTER
Coach English · Real English for Ced
```

Design notes:

- Background: warm white.
- Accent: violet-blue `#4F46E5`.
- Main expression in very large bold type.
- Small terminal-style line behind example:
  `status: running ●`
- No heavy illustration.
- Telegram caption:
  `Your turn: dis “Le script tourne encore.”`

### Example 2 — Travel / Daily Conversation

Visual format: square Instagram, 1080 × 1080.

```text
CATEGORY BADGE: ✈️ TRAVEL
CARD NUMBER: #02

SITUATION
Tu arrives à l’hôtel.

MAIN EXPRESSION
“I have a reservation under the name Ced.”

TRANSLATION
= J’ai une réservation au nom de Ced.

EXAMPLE
“Hello, I have a reservation under the name Ced.”

OPTIONAL PRONUNCIATION
Say it in chunks:
I have a reservation / under the name Ced

FOOTER
Coach English · Travel English
```

Design notes:

- Background: warm white.
- Accent: travel green `#2F855A`.
- Small ticket/pin line icon.
- Main phrase split over 2–3 lines for readability.
- Optional QR audio placeholder only if an audio file exists.
- Telegram caption:
  `Option vocal : je peux te donner la prononciation naturelle.`

## Operational rule

Do not generate images automatically for every Daily English Card. First use text. Convert to Visual English Card only when the phrase is high-value, memorable, reusable, or explicitly requested.